I-Saks Fifth Avenue Bonisa iNew York (2)

Ukuphefumlelwa kweGlobal: Indlela iSaks Fifth Avenue Light ebonisa ngayo iNew York iMilo yoYilo loRhwebo lokuKhanya kwiHlabathi liphela

Kukhuphiswano lwezoqoqosho lwanamhlanje olunokhuphiswano oluqatha, imiboniso embalwa yamaxesha onyaka inika ingqwalaselo yehlabathi kunye nokuncoma ukubaSaks Fifth Avenue Light Show New Yorkyenza. Ubusika ngabunye, umthengisi ongumfanekiso waseManhattan uguqula isakhiwo sakhe esiyimbali sibe ngumboniso wezibane ezidityanisiweyo kunye nomculo, enikezela ngebali elibonakalayo elidibanisa ubukrelekrele bobugcisa nobunzulu beemvakalelo. Kodwa ngaphaya kwesibheno sawo sobuhle, lo mboniso uye waba sisalathiso esinamandla sabaphuhlisi bezorhwebo, abaqhubi beevenkile, abacwangcisi basezidolophini, kunye nabavelisi bezibane kwihlabathi liphela.

Eli nqaku liphonononga indlela imodeli yomboniso wokukhanya we-Saks ekuphembelela ngayo ukufakwa kwezibane kwiiholide zehlabathi. Ukusuka kumkhombandlela woyilo ukuya kudityaniso lwetekhnoloji kunye nentsebenziswano yokuthengisa, inikezela ngoyilo oluyilwayo olunokuthi abathengi be-B2B bakwazi ukuziqhelanisa noluhlu olubanzi lweemeko kunye neenkcubeko.

1. Ukukhanya njengolwimi olubaliswayo, Hayi nje Ukuhombisa

Izibane zeHolide zihambe kakhulu ngaphaya kokuhombisa okulula. Ngaphambili, izibane zomthendeleko zazisetyenziselwa ukucacisa izakhiwo okanye ukuhombisa imithi. Namhlanje, zizixhobo ezibalisayo ezibonisa imvakalelo, zimema ukuthatha inxaxheba, kwaye zidale amava ohlobo oluntywilayo.

ISaks Fifth Avenue Light Show ingumzekelo wolu tshintsho. Izibane zidanisa kumculo ochongwe ngononophelo, zenza imiboniso yolonwabo, iphupha, kunye nokumangala. Umbukeli akajongi nje izibane-bafumana ibali elibaliswa ngokushukuma, isingqisho kunye nombala. Lo mlinganiso weemvakalelo yinto eguqula umboniso okhanyayo ube yisazisi sonyaka sesixeko.

Ehlabathini lonke, iindawo ezininzi zorhwebo ziyawuqonda lo mkhwa: izibane azisekho i-decor passive, kodwa iilwimi zoyilo ezisebenzayo ezibandakanya abantu kunye nokuvelisa umxholo owabelanayo.

2. Ukusuka eNew York ukuya kwihlabathi: iSaks-Inspired Shows Around the Globe

Impembelelo yemodeli ye-Saks inokubonwa kwihlabathi liphela. Nokuba iphefumlelwe ngokuthe ngqo okanye impembelelo engathanga ngqo, iindawo ezininzi zokugqibela eziphezulu kunye nemisitho yeeholide ngoku ibandakanya izinto eziphambili kwifomula ye-Saks:

• IYurophu:Izixeko ezifana neStrasbourg, iVienna, kunye neNuremberg ziye zahlengahlengisa iifacade zokwakha zembali zibe ziindawo zeholideyi, zisebenzisa imiboniso yokukhanya ebonisa ukubalisa amabali eKrisimesi akhumbuza ubuchule bukaSaks.
• EAsia:I-Omotesando yase-Tokyo, i-Seoul's Myeongdong, kunye ne-Orchard Road yase-Singapore ibonisa ukukhanya okucacileyo komculo kwiivenkile ezinkulu kunye nezithili zokuthenga, ezihlala zilungelelaniswa kwiingoma zesandi kwaye zibotshelelwe kumaphulo ophawu.
• Phakathi empuma:IDubai kunye ne-Abu Dhabi zisebenzisa iindonga ezinkulu ze-pixel ze-LED kwiindawo zokuthenga ezitofotofo kwiiholide zelizwe, zamkela indlela ye-Saks yokwakha-idityanisiwe yokubalisa amabali abonakalayo.

Olu kwamkelwa kwehlabathi lonke lungqina ukuba indlela ye-Saks ayihambelani nenkcubeko okanye indawo. Ingqiqo yoyilo lwayo iyaguquguquka kwaye iyakaleka, iguquguquka kwiimozulu ezahlukeneyo, iimarike, kunye neentlobo zezakhiwo.

3. IiModeli zoYilo eziTshintshekayo ezintlanu ezivela kwiFomula ye-Saks

Yintoni eyenza umboniso we-Saks wokukhanya ubaluleke kakhulu kwihlabathi jikelele kukwakhiwa kwayo kweemodyuli. Kubathengi be-B2B abacwangcisa iiprojekthi zokukhanyisa iiholide zesiko, ezi zinto zintlanu ziphambili zibonelela ngesiqalo esinamandla:

• UkuKhanya kweChoreographed:Izibane zibekwe ngexesha ngokuchanekileyo kwizingqi zomculo, zidala isingqisho kunye nolindelo. Lo mzekelo ungasetyenziselwa ukuxhoma i-chandeliers, izibane ze-facade, okanye iintambo ze-LED ezisezantsi.
• Imephu yeFacade:Ukuskena koyilo lwe-3D kuvumela ukukhanya ukuba kufakwe ngokwendalo kwiimpawu zokwakha, ukuthintela ukubekwa okudibeneyo kunye nokuphucula ukuhambelana okubonakalayo.
• Ukubaliswa kwamabali okunomxholo:Endaweni yeepateni ezilula, umboniso ubalisa iziqendu ezibonwayo - "Uhambo lukaSanta," "uKumkanikazi wekhephu," okanye "Uhambo lweZibane zaseNyakatho" - ukuphakamisa ukubandakanyeka ngokweemvakalelo.
• Iinkqubo zoLawulo lwe-Smart:Iinkqubo ezibekwe ixesha lokuvula/ukuvala, ukusebenza ngokutshintshatshintshayo, kunye nokudityaniswa komculo-sync kwenza ulawulo lwexesha lokwenyani kunye nokusebenza kakuhle kwamandla.
• Izinto ezibangela uKwabelana ngokweNtlalo:Amaxesha e-Instagrammable, iifreyimu ze-selfie, okanye iziphendu eziphendulayo zikhuthaza abaphulaphuli ukuba benze umxholo kunye nokusasaza ukufikelela komboniso.

4. I-Amplifaya yoQoqosho lweHolide: Kutheni ukuKhanya kuyi-Asethi yeSicwangciso

I-Saks Fifth Avenue Light Show ayiyonto nje yofakelo lobugcisa — yimpahla yentengiso enembuyekezo ephezulu. Ubume bayo buqhuba iinjongo zoshishino ezininzi ngaxeshanye:

• Ukukhawuleziswa kweTrafiki yeenyawo:Iindwendwe ziqokelelana kwaye zihlala ixesha elide, zinyusa ukuthengisa kwiivenkile ezikufutshane kunye neeresityu.
• Isiphumo seMidiya ephindaphindayo:Rhoqo ngonyaka, i-buzz yemithombo yeendaba zentlalo, iividiyo eziphembelelayo, kunye noshicilelo lweendaba zinika i-Saks amandla entsholongwane - ngaphandle kweentengiso ezihlawulelwayo.
• Ugcino lweBrand ngovakalelo:Umboniso wakha amaqhina eemvakalelo neendwendwe. Abantu banxulumanisa uvuyo, umlingo, kunye nombhiyozo kunye nendawo kunye nophawu ngokwalo.

Ezi ntshukumo zikhuthaze izithili zorhwebo kwihlabathi jikelele ukuba ziphinde zityale imali yazoizicwangciso zokukhanyisa iholide, ukubaphatha njengomqhubi wengeniso kuneendleko zonyaka.

5. Indlela abaxhasi be-B2B abanokusebenzisa ngayo iModeli ye-Saks kwiiProjekthi zabo

Kubaphuhlisi bezindlu nezindlu, abaqhubi bamaziko okuthenga, okanye abaququzeleli beminyhadala kamasipala, umbuzo ngulo: ungazisa njani amava e-Saks kwindawo yakho?

Nantsi indlela i-HOYECHI - umenzi oqeqeshiweyo wofakelo lokukhanya kweholide-unceda ukuzisa lo mbono ebomini:

• Inqanaba loyilo:Amagcisa ethu e-3D afunda imizobo yoyilo kunye noyilo lwesiza ukuyila iiplani zokukhanya ezidibana nobume besakhiwo.
• Inqanaba leMveliso:Senza iimodyuli zokukhanyisa izibane - ukusuka kwiityhubhu zepikseli ezicwangcisiweyo ukuya kwikhephu lekhephu le-LED - lilungele imozulu yangaphandle kunye nokusebenza ixesha elide.
• Inqanaba lokulawula:Sinikezela nge-DMX, i-Artnet, okanye iinkqubo zolawulo ezisekelwe kwi-SPI ezenza ungqamaniso lomculo, uhlengahlengiso olukude, kunye neziphumo ezisekwe kwindawo.
• Inqanaba lomxholo:Iqela lethu loyilo linceda amabali abonwayo anemixholo yeholide ukuba adlalwe kuwo wonke umboniso wokukhanyisa.
• Inqanaba loKwenza:Sinikezela ngezikhokelo ezineenkcukacha, uqeqesho lwevidiyo, okanye amaqela ofakelo kwisiza ukuqinisekisa ukugqitywa kweprojekthi ngaphandle kwamagingxigingxi.

Ngesicwangciso esifanelekileyo kunye nomthengisi, nayiphi na indawo yokuthengisa inokuhambisa amava okukhanya okukhanya kwe-Saks-othi abe ngumsayino wesixeko ngexesha leholide.

6. Isiphelo: Ukwakha iKamva leMiboniso yezibane zeFestive

ISaks Fifth Avenue Light Show New Yorkingaphezulu komboniso — yifilosofi yoyilo. Ingqina ukuba ukukhanya kunokuba nobugcisa, ukusebenzisana, iimvakalelo, kunye norhwebo zonke ngaxeshanye.

Njengoko izixeko zehlabathi ziqhubeka nokubeka phambili amava okwenziwa kwendawo kunye noqoqosho lwasebusuku, ukufakwa kwezibane zeholide kuya kuba sisiseko sokuzibandakanya noluntu. Imodeli ye-Saks inikezela ngeplani yempumelelo enokunyuka: ibhalansi yokuyila okubonakalayo, ubunzulu bokubalisa, kunye nokuchaneka kobugcisa.

Kubathengi be-B2B abalungele ukutyalomali kumava okukhanya okuntywilayo, umyalezo ucacile: izibane zeeholide azisekho nje imihlobiso - zizixhobo ezicwangcisiweyo zokubeka uphawu lwedolophu, i-resonance emotional, kunye nokukhula koqoqosho. Qala ngokuphefumlela. Senze ngobuchwephesha. Yenza eyakho "ibali elikhanyayo" lesixeko sakho.

Imibuzo Ebuzwa Rhoqo (FAQ)

I-Q1: Ngaba ifomathi yokukhanyisa i-Saks ingasebenza kwizakhiwo ezingaphandle kweNew York?

Ewe. Itekhnoloji engundoqo - imephu ye-facade, ulawulo lwe-LED oluvumelaniswe nomculo, kunye noyilo lokukhanya kwemodyuli - lunokutshintshwa kwiivenkile ezinkulu, iihotele, izikhululo zeenqwelo moya, okanye izakhiwo zikarhulumente kwihlabathi liphela.

I-Q2: Luluphi ulwazi endimele ndilunikeze ukuqala iprojekthi yokukhanyisa isiko?

Kuya kufuneka wabelane ngemilinganiselo yesakhiwo sakho, iifoto zoyilo, ukufumaneka kombane, izinto ozikhethayo, kunye nexesha owufunayo leprojekthi. Iqela lethu liya kwenza isisombululo esilungiselelwe ngokufanelekileyo.

I-Q3: Kuthatha ixesha elingakanani imveliso kunye nokuhanjiswa?

Ngokwe-avareji, iprojekthi ephakathi ukuya kwezikakhulu ithatha iiveki ezisi-8-12 ukusuka kuyilo ukuya kuthutho. Iiodolo ezikhawulezayo zinokwenzeka ngokuxhomekeke kububanzi.

I-Q4: Ngaba kunokwenzeka ukwenza umboniso onjalo ngaphandle kwexesha leKrisimesi?

Ngokuqinisekileyo. Ingqikelelo ye-Saks isebenza ngokulinganayo kuNyaka oMtsha waseLunar, iiholide zesizwe, iminyhadala yasentwasahlobo, okanye imisitho yohlobo enemixholo.

I-Q5: Yiyiphi inkxaso oyinikayo emva kokufakela?

Sinikezela ngoncedo lwenkqubo ekude, izixhobo zoqeqesho kubasebenzi basekhaya, kunye notyelelo lwamachwephesha okhethekileyo ukulungiselela uhlengahlengiso kwisiza. Iinkqubo zenzelwe uzinzo, zifuna ulawulo oluncinci lwemihla ngemihla.