Saks Fifth Avenue Light Bonisa iNew York

I-Saks Fifth Avenue Light Bonisa iNew York: uMsebenzi woBugcisa wokuKhanya kweHolide

Rhoqo ebusika, ifacade ye-Saks Fifth Avenue kwi-New York's Fifth Avenue itshintsha ibe linqanaba eliqaqambileyo lokukhanya nomculo. ISaks Fifth Avenue Light Bonisa iNew Yorkiye yavela ngaphezu komtsalane wamaxesha onyaka - luphawu lwenkcubeko, isenzeko sobugcisa, kunye neplani yentengiso yezithili zorhwebo kwihlabathi liphela.

Eli nqaku liphonononga izinto eziphambili zeSaks Light Show, kubandakanywa nesakhiwo sayo sobuhle, isiseko sobugcisa, impembelelo yeemvakalelo, kunye nefuthe layo kwiiprojekthi zokukhanyisa zorhwebo zehlabathi. Kubathengi be-B2B abafuna inkuthazo yofakelo lwesibane sezibane zeholide, eli tyala libonelela ngesakhelo esiphindaphindwayo esidibanisa ubugcisa kunye norhwebo.

1. Umoya weHolide weSixeko kwiZibane: Intsingiselo yeNkcubeko emva komboniso

I-Saks Fifth Avenue iphakathi kwezona ndawo zibalaseleyo zeManhattan, kuquka iRockefeller Centre kunye neSt. Patrick's Cathedral. Rhoqo ngoNovemba, ivenkile yesebe ityhila umboniso wokukhanya ophefumlayo odityaniswa nomculo kwaye ubekwe phezu koyilo lweNeo-Gothic. Into eyaqala njengentengiso yokuthengisa iye yaba sisithethe sonyaka esimiliselwe ngokunzulu kwisazisi sasebusika seSixeko saseNew York.

Umboniso wokukhanya ubamba iimvakalelo zexesha lonyaka - ukufudumala kwingqele, uvuyo phakathi koxinzelelo lwasezidolophini, kunye nomzuzu odibeneyo wokubhiyozela. Kukubalisa amabali ngezibane, ukufikelela kwizigidi zeendwendwe, iintsapho, kunye nabaphulaphuli bedijithali kwihlabathi liphela.

2. I-Anatomy ye-Saks Light Show: Iteknoloji kunye noBugcisa obudibeneyo

Emva kwenkangeleko yayo yomlingo kukho inkqubo enobunjineli obuphezulu edibanisa ukukhanya okuchanekileyo, ulungelelwaniso lomculo, kunye nenkqubo yedijithali. Ezi teknoloji zilandelayo zenza iSaks Fifth Avenue Light Show ibalasele ngokwenene:

• Imephu yoLwakhiwo lokuKhanya:Abaqulunqi bamodeli yonke i-facade kwi-3D, ivumela ukulungiswa kwe-LED kunye neetyhubhu ze-pixel ukuba zilandele yonke i-contour yoyilo. Oku kudala ukudibanisa okuhambelanayo kokukhanyisa kunye nefom yokwakha.
• UkuKhanya okuNxibeleniswa noMculo:Ukusebenzisa iiprothokholi zolawulo ze-DMX okanye ze-SPI, ulandelelwano lokukhanyisa lubekwe ixesha kunye nezandi ezicudiweyo ukuvelisa izinto ezibonakalayo ezinamandla, ezinesingqisho ezivakala ngathi "yi-ballet elula."
• Iimodyuli ezinemixholo:Lo mboniso wahlulwe wangamacandelo okubalisa afana nelithi “Amaphupha ekhephu,” “iParade kaSanta,” okanye “inqaba eQoncekileyo,” kunye necandelo ngalinye libalisa ibali leholide elilodwa. Ezi modyuli ziphinda zisetyenziswe kwaye zilungelelanise abanye abathengi kunye neendawo.
• Ulawulo olukude lwe-Smart:Iinkqubo zokukhanyisa zilawulwa ngokusebenzisa ujongano olusekwe kwilifu, ukwenza ukucwangciswa, ukulungiswa okuphilayo, kunye nokujongwa kwamandla - kubalulekile kufakelo lwexesha elide.

3. I-Visual Emotion idibana neXabiso loShishino: Impembelelo yoRhwebo yeMiboniso yokukhanya

I-Saks Light Show ayingombono nje obonakalayo - sisixhobo esinamandla sokuthengisa ngokweemvakalelo. Ngokwebhodi yezokhenketho ye-NYC, abantu abangaphezu kwezigidi ezi-5 batyelela i-Fifth Avenue ngexesha leholide, kunye nomboniso we-Saks ungomnye weyona nto inomtsalane. Le traffic yeenyawo iguqulela ngokuthe ngqo kwiinzuzo zoqoqosho:

• Ukunyuswa kweNtengiso:Ukunyuka kwexesha lokuhlala kwabathengi kuqhuba ukuthenga okuninzi, ukutya, kunye nenkcitho yokubuka iindwendwe.
• Ukubonakaliswa kweMedia yeHlabathi:Iifoto kunye neevidiyo zomboniso kwabelwana ngazo kwimithombo yeendaba zentlalo, ukuphucula ukufikelela kwebrendi kunye nokubonakala kwesixeko.
• Ukomelezwa kwesazisi seBrand:I-Saks isebenzisa ukukhanya okuphakathi ukwenza iprojekthi yobuhle, imimangaliso, kunye nombhiyozo - iimpawu ezihambelana nzulu kubathengi bayo.

Ngamafutshane, umboniso wokukhanya weholide unokuba yinjini yezoqoqosho yonyaka xa udityaniswa nokubaliswa kwamabali okusebenzayo kunye nokwenziwa kobugcisa.

4. Umzekelo oPhindwayo: zeziphi ezinye iiProjekthi ezinokufunda kwi-Saks

Ngelixa iSaks Fifth Avenue ineengenelo zoyilo ezikhethekileyo kunye nebhrendi, imigaqo yoyilo esisiseko yomboniso wayo wokukhanya inokusetyenziswa kwihlabathi jikelele. Iiprojekthi ezixhamlayo kule modeli ziquka:

• Iifacades zevenkile zifuna imiboniso yamaxesha onyaka
• Iiplaza zasezidolophini zicwangcisa iminyhadala yasebusika kwisixeko sonke
• Iihotele zodidi oluphezulu zijolise kumava anzulu kwiindwendwe
• Iipaki zenkcubeko kunye neendawo ezibukekayo ezijolise kukhenketho lwasebusuku

I-HOYECHI, ​​umenzi oqeqeshiweyo wemiboniso yokukhanya kweeholide, ugxile ekuphindaphindeni amava abonakalayo ngokufakela okwenzelwe i-LED, ukudityaniswa kokukhanya kwesakhiwo, kunye nemifanekiso eqingqiweyo yokukhanya elungiselelwe iimfuno zendawo nganye.

5. Ukwakha amava akho e-Saks: Izisombululo zokukhanyisa i-B2B

Kubathengi bezorhwebo abanomdla ekudaleni amava omboniso wokukhanya okufanayo, ukukhetha umthengisi ofanelekileyo ngundoqo. I-HOYECHI inikezela ngeenkonzo zomjikelo opheleleyo, kubandakanya:

• Uyilo oluSiko:Ukubonakala kwe-3D kunye nolwakhiwo-oludibeneyo lwezibane ezisekelwe kwiimeko zesayithi
• Iinkqubo zoLawulo lwe-Smart:I-DMX, SPI, kunye ne-Artnet ujongano olucwangcisekileyo
• IMveliso kunye noLungiselelo:Amacandelo okukhanyisa emodyuli athunyelwa kwihlabathi jikelele kunye nezikhokelo zofakelo okanye inkxaso kwisiza
• Umxholo womxholo:Uncedo ngophuhliso lweskripthi kunye nemiboniso yokubaliswa kwamabali ebonisa uphawu lomthengi okanye imeko yenkcubeko

Nokuba indawo yakho liziko lokuthenga elitofotofo, iplaza karhulumente, okanye ipaki yomxholo ekusingwa kuyo, umboniso wendlela yeSaks unokuba ngumtsalane wakho weholide.

6. Isiphelo: Ngaphezulu Kwezibane - I-Blueprint yeNkcubeko yeHolide yeNkcubeko

ISaks Fifth AvenueUmboniso wokukhanyaInew Yorkume njengomzekelo ophilayo wendlela ukukhanya, xa kusenziwa ngokucingisisiweyo, kudlula ukuhlobisa. Iba sisidibanisi ngokweemvakalelo, isibane senkcubeko, kunye nesicwangciso sorhwebo.

Njengoko izixeko kunye neendawo zorhwebo zikhuphisana ngokuqwalaselwa kunye nokuhamba ngeenyawo ngexesha leeholide, utyalo-mali kwimiboniso ekhanyayo ayiseyonto yokuzonwabisa - yinto efunekayo yokuthengisa. Iindaba ezimnandi zezi: umlingo we-Saks unokwenziwa kwendawo, uhlengahlengiso, kwaye uveliswe kwakhona. Konke okudingayo liqabane elifanelekileyo kunye nombono wokukhanyisa.

Imibuzo Ebuzwa Rhoqo (FAQ)

I-Q1: Ngaba iindlela zokukhanyisa ezisetyenziswa e-Saks zingasetyenziswa kwezinye izakhiwo?
Ewe. Nangona isakhiwo se-Saks sineempawu ezizodwa, iteknoloji ebandakanyekayo - njengemephu ye-3D ye-facade, iprogram ye-strip ye-LED, kunye nokuvumelanisa komculo-zilungelelanisa kwiintlobo ezahlukeneyo zokwakha.

I-Q2: Luluphi ulwazi endiyidingayo ukubonelela ngeprojekthi yokukhanyisa isiko?
Abathengi kufuneka babelane ngemilinganiselo yesakhiwo, imizobo yezakhiwo, izinto ezikhethwayo kwimixholo yeholide, kunye nexesha lofakelo. Ukusuka apho, iqela lethu loyilo liza kucebisa ingqikelelo yokukhanyisa kwindawo ethile.

Q3: Kuthatha ixesha elingakanani ukwenza iprojekthi efana nale?
Imijikelezo yemveliso eqhelekileyo iqala kwi-8 ukuya kwiiveki ze-12, kubandakanywa ukuyila, ukuvelisa, ukuvavanywa kunye nokuhanjiswa. Iiodolo ezingxamisekileyo zinokufumaneka ngokuxhomekeke kubunzima.

I-Q4: Ngaba ndingadala umboniso ofanayo kwiiholide ezingezizo zeKrisimesi?
Ngokuqinisekileyo. Ngelixa umboniso we-Saks unemixholo malunga neKrisimesi, ifomathi efanayo inokulungiswa kuNyaka oMtsha waseLunar, uSuku lweValentine, iHalloween, okanye iminyhadala yenkcubeko yasekhaya enohlengahlengiso olufanelekileyo loyilo.

I-Q5: Ngaba ukugcinwa okuqhubekayo kuyadingeka?
Iinkqubo zethu zeemodyuli zenzelwe iintsuku ezingama-45-60 zokusebenza ngokuqhubekayo. Sinikezela ngenkxaso yetekhnoloji ekude, izixhobo zoqeqesho, kunye notyelelo lolondolozo olukhethekileyo ukuqinisekisa ukusebenza kakuhle.