This project aims to co-create a stunning light art exhibition with the cooperation of park and scenic area operators. We will provide the design, production, and installation of the light show, while the park side will handle site and operational responsibilities. Both parties will share profits from ticket sales, achieving mutual financial success.
Project Objectives
• Attract Tourists: By creating visually striking light show scenes, we aim to attract a large number of visitors and increase the foot traffic in the scenic area.
• Cultural Promotion: Leveraging the artistic creativity of the light show, we aim to promote festival culture and local characteristics, enhancing the brand value of the park.
• Mutual Benefit: Through revenue sharing from ticket sales, both parties will enjoy the financial benefits generated by the project.
Cooperation Model
1.Capital Investment
• Our side will invest between 10 and 100 million RMB for the design, production, and installation of the light show.
• The park side will cover operational costs, including venue fees, daily management, marketing, and staffing.
2.Revenue Distribution
Initial Phase: In the early stages of the project, ticket revenue will be distributed as follows:
Our side (light show producers) receives 80% of the ticket revenue.
The park side receives 20% of the ticket revenue.
After Recoupment: Once the initial investment of 1 million RMB is recouped, the revenue distribution will adjust to a 50% split between both parties.
3.Project Duration
• The expected investment recovery period at the start of cooperation is 1-2 years, depending on visitor flow and ticket pricing adjustments.
• The long-term partnership terms can be flexibly adjusted according to market conditions.
4.Promotion and Publicity
• Both parties are jointly responsible for the market promotion and publicity of the project. We will provide promotional materials and creative advertisements related to the light show, while the park side will conduct publicity through social media and live events to attract visitors.
5.Operation Management
• Our side will offer technical support and equipment maintenance to ensure the normal operation of the light show.
• The park side is responsible for daily operations, including ticket sales, visitor services, and safety measures.
Our Team
Revenue Model
• Ticket Sales: The primary source of income for the light show comes from tickets purchased by visitors.
o Based on market research, the light show is expected to attract X ten thousand visitors, with a single ticket price of X RMB, targeting an initial income goal of X ten thousand RMB.
o Initially, we will obtain income at an 80% ratio, expecting to recoup the 1 million RMB investment within X months.
• Additional Income:
o Sponsorships and Brand Collaborations: Seeking sponsors to provide financial support and increase income.
o On-site Product Sales: Such as souvenirs, food, and beverages.
o VIP Experiences: Offering special scenarios or private tours as value-added services to boost income sources.
Risk Assessment and Mitigation Measures
1.Unexpected Low Visitor Turnout
o Mitigation: Enhance promotional efforts, conduct market research, timely adjust ticket prices and event content to increase attractiveness.
2.Weather Impact on the Light Show
o Mitigation: Ensure equipment is waterproof and windproof to maintain normal operation under adverse weather; prepare contingency plans for poor weather conditions.
3.Operational Management Issues
o Mitigation: Clearly define responsibilities, develop detailed operational and maintenance plans to ensure smooth cooperation.
4.Extend4ed Investment Recovery Period
o Mitigation: Optimize ticket pricing strategies, increase event frequency, or extend the cooperation period to ensure timely completion of the investment recovery period.
Market Analysis
• Target Audience: The target demographic includes families, young couples, festival-goers, and photography enthusiasts.
• Market Demand: Based on successful cases of similar projects (such as certain commercial parks and festival light shows), such activities can significantly increase visitor turnout and enhance the park’s brand value.
• Competitive Analysis: By combining unique light designs with local characteristics, our project stands out among similar offerings, attracting more visitors.
Summary
Through collaboration with the park and scenic area, we have co-created a stunning light art exhibition, utilizing both parties’ resources and strengths to achieve successful operation and profitability. We believe that with our unique light show design and meticulous operational management, the project will bring substantial returns to both parties and provide visitors with an unforgettable festival experience.
Post time: Nov-25-2024