Light Show Business Plan

Cooperation in light show project
Business plan

PROJECT OVERVIEW

This project aims to create a stunning light art exhibition through cooperation with the park scenic area. We provide the design, production and installation of the light show, and the park scenic area is responsible for the venue and operation. Both parties share the ticket revenue of the light show and jointly achieve profits.

PROJECT GOALS

- Attract tourists: Through beautiful and stunning light show scenes, attract a large number of tourists and increase the passenger flow of the scenic area.

- Cultural promotion: Combine the artistic creativity of the light show, promote festival culture and local characteristics, and enhance the brand value of the park.

- Mutual benefit and win-win: Through ticket revenue sharing, both parties can share the benefits brought by the project.

COOPERATION MODEL

Capital investment

- We will invest RMB 1 million for the design, production and installation of the light show.

- The park will invest in operating expenses, including venue fees, daily management, marketing and personnel arrangements.

Income distribution

- Initial stage: At the beginning of the project, ticket revenue will be distributed in proportion:

- We (the light show producer) will receive 80% of the ticket revenue.

- The park will receive 20% of the ticket revenue.

- After investment recovery: When the project recovers the RMB 1 million investment, the income distribution will be adjusted, and both parties will share the ticket revenue in a 50%: 50% ratio.

Project duration

- The initial investment recovery period of the cooperation is expected to be 1-2 years, which will be adjusted according to the tourist flow and ticket prices.

- The project can flexibly adjust the cooperation terms according to market conditions in the long term.

Promotion and publicity

- Both parties are jointly responsible for the marketing and publicity of the project. We provide promotional materials and advertising ideas related to the light show, and the park promotes it through social media, on-site events, etc. to attract tourists.

Operation management

- We provide technical support and equipment maintenance for the light show to ensure the normal operation of the light show.

- The park is responsible for daily operation management, including ticket sales, visitor services, security, etc.

PROFIT MODEL

- Ticket revenue:

The main source of income for the light show is tickets purchased by tourists.

- According to market research, the light show is expected to attract X million tourists, with a single ticket price of X yuan, and the initial income target is X million yuan.

- In the initial stage, we will obtain income at a ratio of 80%, and it is expected that the investment cost of 1 million yuan will be recovered within X months.

- Additional income:

- Sponsor and brand cooperation: Find sponsors to provide financial support for the project and increase income.

- On-site product sales: such as souvenirs, food and beverages, etc.

- VIP experience: Provide value-added services such as special scenes or private guided tours to increase income sources.

RISK ASSESSMENT AND COUNTERMEASURES

1. Tourist flow does not meet expectations

- Countermeasures: Strengthen publicity and promotion, conduct market research, adjust ticket prices and event content in a timely manner, and increase attractiveness.

2. Impact of weather factors on light shows

- Countermeasures: The equipment is waterproof and windproof to ensure normal operation in bad weather; and prepare emergency plans for equipment in bad weather.

3. Problems in operation and management

- Countermeasures: Clarify the responsibilities of both parties, formulate detailed operation and maintenance plans, and ensure smooth cooperation.

4. The payback period is too long

- Countermeasures: Optimize ticket price strategy, increase the frequency of activities or extend the cooperation period to ensure the smooth completion of the payback period.

MARKET ANALYSIS

- Target Audience: The target groups of this project are family tourists, young couples, festival tourists, and photography enthusiasts.

- Market Demand: Based on the successful cases of similar projects (such as some commercial parks and festival light shows), this type of activity can significantly increase the visit rate of tourists and the brand value of the park.

- Competition Analysis: Through the combination of unique lighting design and local characteristics, it can stand out from similar projects and attract more tourists.

SUMMARY

Through cooperation with the park scenic area, we have jointly created a stunning light art exhibition, using the resources and advantages of both parties to achieve the successful operation and profitability of the project. We believe that with the unique light show design and thoughtful operation management, the project can bring rich returns to both parties and provide tourists with an unforgettable festival experience.